Website Design for the Future
The importance of having an OUTSTANDING website.
With so many people going online to do their research, your website is one of the first things consumers see about your business. If you don’t have a website or you have an outdated website, you need us to help you design a website that will attract attention. In today’s market, it’s difficult for a business to survive much less grow without a website. People go online and visit websites to learn more about businesses, brands, products and services as well as make business transactions. Having a website is 100% necessary for 99% of all business owners. If you just started a business, a website should have been a part of your original business plan. If you already have a website, it may need some redesigning to improve its performance to keep up with the ever changing future.
Let’s face it, nobody looks at the Yellow Pages for business information anymore. Unbelievably, there are countless doctors, lawyers and dentists that STILL do not have websites because they think their business will grow by word of mouth or someone MAY find them in a directory. That’s unlikely, but what about your existing clients or patients that are just looking for your phone number or perhaps services they may need? It’s frustrating to run a Google Search only to come up with dozens of directory results that don’t offer the information they’re looking for. So many businesses have it backwards, relying strictly on Social Media like Facebook to promote their business. Facebook does not even come close to providing enough information about your business. You should use Social Media to promote your WEBSITE and industry, which will then promote your business!!! To look legitimate and professional, you MUST have a website. We can design you a regular website, or a Mobile Responsive Website.
What is a Mobile Responsive Website?
A website classified as “mobile responsive” means that the website displays properly on all devices (desktop computers, laptops, smartphones and tablets) viewing the website. When you have a “mobile responsive” website, you do not need a mobile version. As a matter of fact, it’s better for search engines if you only have ONE website instead of relying on redirects.
Google is a big fan of mobile responsive websites. Below is directly from the official Google Blog:
“Responsive web design is a technique to build web pages that alter how they look using CSS3 media queries. That is, there is one HTML code for the page regardless of the device accessing it, but its presentation changes using CSS media queries to specify which CSS rules apply for the browser displaying the page. You can learn more about responsive web design from this blog post by Google’s webmasters and in our recommendations.
Using responsive web design has multiple advantages, including:
- It keeps your desktop and mobile content on a single URL, which is easier for your users to interact with, share, and link to and for Google’s algorithms to assign the indexing properties to your content.
- Google can discover your content more efficiently as we wouldn’t need to crawl a page with the different Googlebot user agents to retrieve and index all the content.
Google can discover your content more efficiently as we wouldn’t need to crawl a page with the different Googlebot user agents to retrieve and index all the content.”
You can’t get much better than Google’s recommendations!! Also, many designers write their own code or use a proprietary platform to design a website, but search engines need a clean code to read. Online Equity Builders utilizes the WordPress platform because it is rated the highest with Google; making them easier for search engines to index. We keep up with all of Google’s recommendations and follow them, because we want to get the absolute best results for our clients. When they set the rules, we follow them, it’s as simple as that.
Summary of What We Do
Installation, Configuration and Customization
We will install and configure the latest version of WordPress on the web server as well as generate your File Transfer Protocol (FTP) and Content Management System (CMS) access.
We will install your WordPress theme or custom WordPress design that will depict the layout and the graphical interface of your site. Based on our consultation with you, we make sure that an appropriate WordPress layout and design is chosen conforming to the intended purpose and function of your website. The selected layout and design will also be in compliance with W3C and SEO standards.
We will also set up your WordPress blog and make sure it is seamlessly integrated with the rest of your website from a design perspective.
Graphic Design and Mockups
Following content and design analysis, we will provide web design mockups (for custom websites) and source relevant images and strategically embed these on your website. We make sure these images are visually engaging and complement the overall aesthetics and the written content.
We will install a fully functional basic contact form based on the pertinent information provided. The contact form is your main tool for converting a casual site visitor into a lead or a potential customer.
Email Installation and Configuration
We will install your Google Business email using the domain name of your website. Each of the 10 users will have access to Google Mail, Google Calendar and Google Docs.
Website Backup, Migration and Installation
We will do a website backup and store it for you for 3 months just in case something happens on your live website down the line. Data backups will offer benefits for you if you want to effectively store multiple copies of web-based data in a secure location. We make sure that you will have easy access to your backup files. We will then transfer all your integral website files to a new reliable host which will remotely monitor the status of your website on their server. This service will cover all of the procedures and prerequisites of a thorough website migration.