What is Social Media Optimization?
Social Media Optimization or Social Media Marketing is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter, Google + and Linkedin. Social Media Optimization increases awareness about a business, brand, product or service; as well as amplifying the engagement with your target audience. This generates more leads, prospects and customers.
Why Employ Social Media Optimization?
Social media is a fast growing space in online marketing as more and more people connect with each other, communicate and share thoughts and feelings about businesses, brands, products and services through status messages, likes, tweets, links, photos and videos.
Why Choose Us?
Choosing Online Equity Builders will launch you forward into the social radar and circles of people who matter to your business.
Social media Optimization is a task-extensive online marketing effort requiring expertise and manpower. It is a rather long term effort and requires everyday tasks to reach a critical mass of fans, followers and connections to achieve high-growth momentum.
Do not expect instant results. But rather expect results to pick-up cumulatively as your content and connections build up over time.
Doing SMO all by yourself, or organizing, training and monitoring a team to do it in-house will be very time-consuming taking away time from your day to day business requirements to grow your company. All you have to do is let us take care of all your social media marketing needs.
Summary of What We Do
In-depth Consultation
Starting off with an in-depth consultation to understand your business, target market, your competitors and brand, we will listen to your needs and objectives. No one knows your business better than you do, so your involvement is greatly appreciated. Working together, we can build your brand into one of the most talked about businesses in your industry.
Google+ Marketing
To increase your online visibility and establish your credibility, we will create a Google+ Personal Profile and a Google+ Business Page for your company or brand so that you can promote your products or services and share information, links, photos and videos.
We will regularly update your Google+ Business Page with relevant information such as latest events, specials and promos increasing the chance of driving people to your website. In addition, we post links to pages explaining your products or services so that you can entice your visitors to look them up and consider your offers in their buying decisions.
Facebook Marketing
Our initial work will cover creation and optimization of your profile; customization of your Facebook profile banner; sourcing, editing, resizing and customizing of your banner image. We make sure that the information contained in your profile such as your name, address and contact details are accurate and updated.
We will then create and optimize your Facebook business page so that you can directly interact and get feedback from your current and potential customers. We will regularly update your page with announcements about upcoming events, sales and promos bringing traffic to your website. We will see to it that the information contained in your business page highlights your company and your brand to elicit favorable impressions from your visitors.
Twitter Marketing
We begin by creating your Twitter profile with your desired name and accurate information about your location and contact details. In the “about us” section we will write branded content to give current and potential customers a proper preview of your company and your products or services.
For optimization purposes, we will insert target keywords in the content and make sure it is consistent with how the brand is displayed on other channels.
We will then customize your Twitter background and make it visually appealing while staying consistent with your company and brand image. We will keep your account actively working with regular tweets and real-time updates. We will incorporate links to your website into tweets so you can generate traffic to your website. Lastly, we will continuously acquire followers and make sure that any tweets we publish will appear on your follower’s feed.
Linkedin Marketing
We will start building your professional profile incorporating the target keywords in the branded content that we will post on your Linkedin page with particular attention to the “about us” section with accurate information regarding your location and contact details. Here, current and prospective customers will have a preview of your company and your products or services.
We will regularly monitor and update your profile to ensure that your Linkedin profile has credibility and active presence in this professional social network. We will incorporate links into updates to generate traffic to your site. We place back links in comments to increase chances for your website to get hits and conversions.
We initiate topics and participate in various discussions that are related to your company’s niche particularly on Linkedin Groups. This is especially beneficial if you want to be established as an industry authority. We will win over as many connections as possible and make sure that your updates and posts appear on their Linkedin home page.