What is PPC?

Are you looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a Pay Per Click advertising campaign! Pay per click (PPC) advertising is a type of online advertising where you only pay when somebody clicks on your ads. It is an internet advertising model you can use to get instant targeted traffic to your website through Google AdWords or the Yahoo! Bing Network.

Consumers find products and services they are looking for in search engines by typing search terms or keywords. When the target keywords on your PPC campaign are typed by users on search engines, your ads appear on top, below, or alongside organic search results. The position of your ads against your competitors will depend on how much you are bidding for your target keywords and your quality score. Depending on the campaign settings, your ads may also appear on various sites that are part of the Google, Bing and Yahoo! Networks. There are many options to target your customers – some of the targeting options are by device, location, language, scheduling and keyword matching. When they click on any of your ads they are directed to a landing page on your website where you can convert them to leads or customers via an inquiry, contact form or ‘buy now’ buttons.

Why does PPC work?

Let’s take conventional advertising as an example. Say you pay for a TV commercial or radio commercial, or billboard, etc. Is everyone that sees that ad your target market? Probably not. PPC only targets consumers specifically looking for the product or service you provide. They need or want your product or service because they are actually searching for it online. This is a great strategy to use in conjunction with an SEO campaign. While you are working to improve your organic ranking results, it’s a good idea to sprinkle in some PPC until you meet those goals.

Summary of What We Do

Account Setup

We set up your PPC account with Google Adwords, Bing and/or with Bing and Yahoo! Network.

Market and Keywords Research

We perform market and keyword research to determine the most viable keywords that your target market is typing into the search engines to find you. We target keywords that will generate the right amount of traffic with the right intent at the right cost.

Campaign and Ad Groups Set up

We set up your campaign or campaigns with the appropriate ad groups based on tightly-knit themed keywords with keyword matching options.

PPC Budget Management

We set up your desired budget and make sure that we make the best out of it and that you do not go over budget spend for the month.

Targeting Options

We set up targeting options based on search and/or display advertising, language, geo-location and device scheduling.

Conversion Tracking

We set up conversion tracking with Google Analytics.

A/B Testing

We perform A/B testing of ad copies to improve click through rate (CTR) and keyword quality scores to bring the cost per click down; as well as A/B testing of other elements when applicable.

Measurement, Analysis and Optimization

Cost per click, CTR ad positions and quality scores are measured and analyzed. Based on the results of this analysis, the PPC technicians will modify the campaign accordingly to improve performance.

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